Tend

Coaching for young professionals figuring out life and career

Tend to what matters.

Designed by a real coach and powered by AI, so it's there whenever you need it at a fraction of the cost.

Free for 14 days, no credit card.
Takes about 5 minutes.

Two gloved hands tip a watering can over a colorful flower garden under a golden sun.

Two more action items until it blooms. 🌸

You

I've done all the “right” things and still feel stuck.

Tend

That's a lot to carry, and you're not alone in it. Whose version of “right” have you been following?

Sound familiar?

If this is your quarter-life crisis, you've got company.

Everyone on LinkedIn seems to have it figured out except you.

Your friends are getting engaged and promoted while you're still deciding what you want.

Sunday nights come with a knot in your stomach.

You want something to change but can't name what yet.

How it works

Small steps, on your own time

1

Share what matters to you

A quick intake to rank your values and rate how each area of your life feels right now, so your coach knows you from day one.

2

Work through where you're stuck

Untangle a decision or brainstorm what's next with a coach who asks the right questions. Your first 14 days are free.

3

Set a small goal

Choose one action item you'll actually follow through on, and Tend checks in to see how it went.

4

Watch your garden grow

Your first intake, finished conversations, and completed action items help your garden grow.

What you'll walk away with

Progress you can actually see

Clarity

Know what you actually want, in your own words. Tend won't hand you a dream job. It asks the questions that help you find it.

A next step

One small action item each time, with a check-in on how it went.

Visible progress

A garden that grows as you follow through, even when the big picture still feels fuzzy.

What makes Tend different

Coaching that knows you

It remembers

Your goals, your values, and what you said you'd do yesterday.

It's already trained to coach

Built on a real coach's method and questions, so there's no prompting or setup on your end. Just answer a few quick questions and start.

It's curated

One resource at a time, picked by a coach, with how to use it. Less input, more doing.

It ends with a plan

Talk as long as you need. Every session ends with one small action item, and the next one starts there.

Kate Strohl, Tend's founder and ICF coach, smiling.

Built by a real coach

Hi, I'm Kate.

I'm an ICF coach with 6+ years in university career development. I've heard the same story from hundreds of young professionals: they did all the "right" things and still don't feel fulfilled. Most couldn't afford coaching, so I built Tend to make it more accessible. Tend asks the questions I'd ask and keeps you accountable to the choices you make. You decide where you want to go, and Tend helps you get there.

Kate Strohl

Pricing

Coaching that fits your budget

$19 per month

after your 14-day free trial

Get started free

Free during our beta. Payments start after the pilot.

  • 14 days free, no credit card
  • Cancel anytime
  • Check-ins that remember what you committed to
  • Coach-picked books, podcasts, and exercises for you
  • Up to 60 coach messages a day, plenty for real progress

Your reflections are private, and we never sell your data.

You're still growing.

Start with one honest conversation.

Get started free